Black Audiences Should Feel Included Rather than Targeted: What Is the Theatre Industry Doing to Reach Them? — Huffington Post , Tamika Sayles — AAPEX

Monday, August 6, 2012

Black Audiences Should Feel Included Rather than Targeted: What Is the Theatre Industry Doing to Reach Them?

Tamika Sayles
I've always been a theatre kid at heart. And nothing says summer like a theatre trip to New York, a place teeming with theatre spectators, many of whom, like myself travel to experience what Broadway has to offer.

This year, my eyes are fixated on the Gershwin's Porgy & Bess revival featuring five-time Tony award winner Audra McDonald. It's not often that Black casts are featured on Broadway, and even rarer for the lead actress to win a Tony for Best Performance in a Musical. Such is the case for Audra McDonald. As a theatregoer, the show is a seemingly rare opportunity to experience Black theatre on Broadway -- a place often perceived as uncharted territory for Black audiences. That perception appears to be declining as the theatre industry relies on celebrities, and nontraditional casting to target Black audiences.

To continue reading this article by Tamika Sayles on the Huffington Post, please click the post's title.

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