Crowdfunding: Does it work in the theatre arts? — crowdsourcing , Kickstarter — AAPEX

Saturday, January 19, 2013

Crowdfunding: Does it work in the theatre arts?

Image credit: The Economist 
Please click to enlarge.

According to The Economist, only if you're not greedy but realistic in your request. Analyzing Kickstarter, they prepared the above chart to show what they discovered in 3 categories: success rate, total money raised, and the average pledge. In 2012, the projects that raised the most money were games (video and otherwise). In fact, games as a whole raised more than $80 million in crowdsourced dollars. It would follow then, that games would have a great success rate, but they don't. Games have a success rate of just over 30%. Consider also that the average pledge for a game is about $60 — the average price for a brand-spanking-new game.

The inverse holds true for dance, the category with the smallest amount of total money raised. Presumably by catering to a niche market (average pledge of $70+), dance related Kickstarters enjoyed a success rate near 80%. 

For theatre projects, the average pledge is around the middle of all pledges: about $75.00 and its success rate is about 65% which is near the top.

Something to consider when crowdsourcing for those hard to get dollars to mount your show.

No comments:

Post a Comment