Tyler Perry's new 34th Street Films has purchased its first property - an as-yet-untitled feature pitch from the writing team of Jennifer Heath and Michele J. Wolff ("Ella Enchanted"). The storyline is being kept under wraps, according to Variety. But the shingle's president Ozzie Areu described it as "the ideal launch for our company, speaking to a mainstream audience while appealing to the sentiment of Tyler's loyal demographic." Perry formed 34th Street Films last fall to produce projects under his banner but written and directed by outside talent. Matt Moore will head the division and serve as Executive Vice President Production and Development, Poppy Hanks as Vice President Production, and Amber Rasberry as Creative Executive. Tyler Perry Studios renewed their first look deal for three more years with Lionsgate last July.